Home » Capital Flights » KLM Juices Up-With Orange

KLM Juices Up-With Orange

Before there was virtual space, there was physical space.  And when it comes to advertising real estate and visualizing the brand, nothing beats a billboard in the sky..  Airlines have paid a great deal of attention to the image their planes cut up there, although jazzy paint schemes cost money and don’t help the aircraft fly any better.  KLM is doing a major refresh of its livery, adding a huge splash of the signature orange always associated with Holland. It’s a warm color, but it looks pretty cool!

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